Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, February 14, 2011

Pittsburgh

It was really nice to have me time during the week to prepare for Pittsburgh.  Not to mention I had other work I really needed to zero in on and accomplish without distraction (aka Steven).  Boy one kiss and I want to rip his clothes off.  How. Does. He. Do. That?  And that's exactly what I did.  I got a lot of shit done.

Over the last couple of weeks I've been bringing on interns to help out with stuff like social media and event planning, and still looking for one who can come in during the week for pitching.  It's a super big help and takes some weight off my mind.  I'm the kind of person who loves to be busy, but then, when there's so much I become paralyzed.  I don't know where to start.  At that point I give up and walk away until I get a game plan together.  It's really weird and I'm highly aware of that fact.  In some ways, I'm getting everything I want but the fear gets me.  Who is afraid of success?  E....it's crazy!  

The other good thing about having my time is that I can do all of my secret girly stuff - olive oil treatment for my hair, getting my hair cut and highlighted, painting toe nails and of course, taking care of Aunt Flo for her monthly visit.  She decided to show up Wednesday night.  Great!  I'm going to be cramping and lightheaded for my trip which means I will not be showing up to this pitch at 100%.  More like 75%, if I'm lucky.  

I will admit I was a bit nervous for this trip, but talking with Steven on the phone for 2.5 hours Wednesday night helped me forget about it.  I am a big fan of being able to talk on the phone and feel it's important for couples to be able to express themselves in person, by letter/email or via phone.  For me, I suppose it's all those times I watched couples I admire be far apart for long periods of time due to work or family emergency.  They were forced to have a relationship by phone.  So, if a guy doesn't want to talk on the phone....well, we either have to work on it or not.  It's like hugs.  Hugs can be so incredibly intimate and yet most men are like fuck the hug.  Take off your dress.  Steven is a tremendous hugger!

Thursday arrives and my morning call was rescheduled, so I literally had the whole morning to get my shit together, but.....because of Aunt Flo I was moving slow and in a haze.  Before I knew it I was running late.  Can't take the train.  Now have to catch a $30 cab.  GREAT!  I'm bleeding money.

Once in Pittsburgh, my colleague and I rented a car.  We got in late so it was night time there.  However, there was just enough snow on the ground to reflect what little light there was from cars on the highway to allow me to get a glimpse of the terrain.  Huge bluffs everywhere.  It wasn't long before we came up on the edge of town and I could see how this city had built itself into these bluffs.  It was quite lovely.

Every time I go somewhere new I always wonder what I would be like today if I had grown up and lived in that place.  My colleague is a wealth of knowledge, or as he says "an intellectual trash can," and so he gave me some insight to my query.  Apparently Pittsburgh has it's own language called Pittsburghese.  Honestly, they have their own dialect and language that is specific to the area.  For instance, they don't say Steelers, it's pronounced "Stillers".

I quickly learned that even though I've grown a hard shell living in a big city it might be much thicker should I have grown up in Pittsburgh.  "You may know how to handle yourself in the city but you're still a Midwestern girl with heart," said my colleague.  And he's right.  Just then "You're in for a real treat, E."  Oh goodie!  I love a treat! And with that we entered the Pitt Tunnel. As we exited a mile or so later my breath caught.  My eyes were lit up with what seemed to be a hidden city tucked in among the Allegheny Mountains.  The bridge was beautiful and artistic, the lights of the city were everywhere.  They danced and reflected off the snow and river below.  It was indeed a treat and a mental picture I won't soon forget.

We got to the "hotel", or as I say the stinkiest Quality Inn I've ever been in, located in the university area - I had no idea that Carnegie Mellon and Pittsburgh were literally across the street from one another - and I dropped off my luggage while we waited for my colleague's 79-yr old sister to come pick us up.  She was a real treat.  A firecracker who gives 79 a good name.  She's independent, outliving two husbands, and has a quick wit.  I loved her.  At first I was worried that I "Pricelined" my hotel too far away from downtown (only about 2.5 miles away) but she told us later that downtown shuts down around 6:00p.m.  So my hotel was perfect.  She took us to a little place in the heart of it all on a cute street that was so steep I thought the car would tumble backwards from gravity.  But it didn't.  A couple of martinis and a burger and I was out for the night.

I didn't sleep all that great so the next morning was a struggle.  I managed to iron my clothes the night before, which was wise because I was moving slow....again.  Finally downstairs and into the Panera, located just under the hotel, a bagel and some Earl Grey tea and we were off.  I wasn't that nervous, but I was feeling a bit on edge.  Thankfully I had done my research on the players in the room.  While my colleague went to the bathroom and got some coffee, I walked in to the conference room and introduced myself.  Immediately, I noted the man from Oklahoma City and mentioned I grew up in Kansas.  Turns out that he went to K-State and Hutchinson Community College and had even lived in my hometown.  That really broke the ice and others joined in the conversation until my colleague arrived and we got started.

All in all, I feel the pitch went well.  I knew that we were in the lead going in but I didn't realize just how much they favored our direction until the Q&A began.  It was more like a planning meeting about moving forward than part of the pitch.  We shall see.  I don't want to get my hopes up but I am hopeful we'll get it.  It would be my largest client and bring in some money to help pay down my debts.  However, I have to keep thinking that if I don't get it, I will still be okay.  Everything has been changing in my life lately and it all started with opening myself up to Steven.

Over the years, I lived in my past.  I've had regrets for breaking hearts and such.  Mostly for breaking one heart for a guy who would end up abusing me.  It's as if I felt I didn't deserve God's blessings and so I blocked myself from receiving.  No more!  I am open and ready.....finally.....

xoxo

Thursday, July 29, 2010

Manis Mean New Friends

One surprise I love about life is that you never know who you will meet from one day to the next, online and off, or who will be on the other end of the phone.

This morning I treated myself to a much needed mani/pedi - the toes were getting pretty gnarly.  Now, my BFF Dawn* puts a lot of thought into whatever she does.  After complaining about getting a mani - full color - and it chipping two days later, she said do what I do don't get color.  GASP!  No color?  What kind of crazy talk is that?  Isn't that the whole point to painting your nails?

Well, I've found a compromise.  I carefully, carefully select the perfect color for my toes and then go with a much paler, complimentary color on my fingers.  Genius!  You know what?  When it chips, you can't tell at all.  It's brills. 

As I was finishing my pedi and headed to the chair for mani, I couldn't help but listen in on overhear the gal next to me talking on the phone about school.  She is clearly a professor.  Seeing as I know few people who can help me locally get into teaching, when she finished her call I decided to ask if she taught on the college level.  She did!  I asked her for some advice on getting in front of the right people.  It was a great discussion which moved into current events.  Wow!  I really like this gal, and I might have fallen in love a little bit.  She. Must. Be. My. New. Friend. So, as I left I gave her my name and email and she said she'd email me today. 

We'll see if this new friend indeed comes through.  It would be so nice to have someone to discuss this process with who's been there and can provide guidance. Fingers crossed!

Friday, July 16, 2010

Once, I Was Going to Be a Superstar


It's funny how life never quite turns out the way you thought it would. I do believe it's one of the few surprises we have, anymore, is not knowing what will happen. And, while I've actually been quite frustrated and feeling like I have no direction, an itch I can't scratch and absolutely no control over my destiny, it is suppose to be exciting.

When I was younger, I imagined myself a high-powered business woman in the corner office. Sure, I knew I'd work a lot of hours and make sacrifices but they were worth it. I'm a child of the 70's. The ability to imagine and make that happen is gianormous! I was raised to believe I could achieve it, be strong, independent and an overall bad ass if I wanted to, and I really wanted it, too, even through college. A friend and I talked often about the marketing agency we were going to set up and make the world turn on its heels. Yeah, I wanted it so bad I could taste it.

Obviously, it never happened. She returned to dancing, became a mother and wife and gave up the marketing industry, which is just as well because it's crazy and overwhelming everyday. I, on the other hand, continued that drive until recently.

When I first moved to Chicago I worked at a huge, international marketing firm and I loved walking out of my building on to Michigan Avenue lined with lights and thousands of passerbys. Every time I opened the door, stepped out, took a deep breath and looked up at the lights and the buildings I felt like Mary Tyler Moore. No joke. I felt so alive and happy, and I was going to become a powerful, but kind, successful business woman. Over time, though, I watch the head of the Chicago office. She was in her 50's, never married (except to the job), never had children, made a lot of money, worked late every night including Fridays, had a big job, but was that what I really wanted? Her life was work; the agency. I loved it, but I'm one who defines myself as so many more things.

I've worked really hard, and continue to do so, committed, or I should say totally over-committed to everything I'm involved with from running my business to outside pursuits. By the time I started my own business I realized that the idea of being able to be a power player in the corner office, manage a family, relationship, happy home, friends and family, was truly impossible.

Over the years, I've been offered those kinds of jobs and I've turned them down. Why? Because I felt like if I was going to work 12 hours a day, or more, like I do now, I want it to be from the comfort of my own home, not an office that I might as well move into and make my home, cat and all. What is the price of happiness? For me, yeah, maybe I should have done it to have a better financial situation but, arrogantly (I suppose), I felt a lifestyle was more important. Isn't that what everyone is seeking today? It's that balance of doing what you like, enjoy and even love from the comfort of your home, with discipline and tremendous success while maintaining relationships, working out and having a life. Foolishly, I thought that I could still be a superstar with my business. I still do in some ways because I know my industry inside and out, know what I'm doing and provide affordable services to small businesses, but, after all of these years it's just not the case.

Why do some people achieve this superstar status and others don't? What's the secret? What I do know is some people just have better luck...Trust me, I've looked into "The Secret", the power of attraction, motivational speakers and their checklists and more. I don't know what that magic elixir is, but the super stubborn side of me wants more than ever to find it; to not quit until I've done all I can - maybe I've run dry and not realized it.

Last night I actually thought about ending all of what I've created over the last 10 years and taking the corner office (so to speak) in my grasp. Somehow I just feel like I'd only be doing it for the money, but ironically, money would provide me what I need to discover more of what I want to do (however not the time), what makes me happy and to knock down my personal stumbling blocks. That SUCKS! And it's the truth. A fucking Catch 22.

I've always had faith that things would come to me, and they do. However, it's like I can't have everything at once. And I believe we're all where we're supposed to be to get to the next level, but at my age, looking at "the next level", well, let's just say it ain't anything worth writing home about.

In this pondering, I've noticed that everything coming to me, at the moment, is keeping me right where I am - more business, powerful contacts met - so I wonder if it's finally going to take off and what I feel is missing is a completely different aspect of my life, or if it's all a hoax . For now, I am where I am, not really a superstar, but I hope my friends and family think I am. Meow Mix certainly thinks I am, especially when I rub her belly. I am going to do what I can with what's presented in meditation and in chance. I'll let you know.

Wednesday, July 14, 2010

In Need of a New Adventure

This afternoon I took some time off to go help pack and say goodbye to a super sweet and amazing friend, Ilena*. She's headed out west with her longtime boyfriend and a fresh start together. She will be sadly missed.

I'm not going to lie. Part of me envies that she is picking up, moving and starting a new adventure. It seems that's what I'm in need of - adventure....in something. The something is yet undefined but it's what's causing the feeling and need of something new, exciting and fresh. I'm not yet sure what form it will take, but that's part of Finding Epiphany; finding me.

I just seem to be all over the place and the stress and overwhelm feeling coupled with a major To Do List that still needs to be tackled, make me just want to pick up and run away. But, one can't do that and be healthy in spirit, heart, body and soul. Clearly this is my time of self-evaluation; to review why I do what I do, missed opportunities, lack of passion and more. I'm tired of missing out on life. I'm tired of doing things because people expect it of me. Guess what? It really hasn't worked out that well. I've sacrificed so much - traveling, love, and....time. Unfortunately, many of the things I want to do cost money I don't have right now (Step one: stay on budget). That becomes even more frustrating.

My soon-to-be-West-Coaster girlfriend and I were talking about how life has become so complicated. Technology is great, but when did things become so complicated? It's like everyone's running around, running somewhere, in a hurry. Worse, we're all completely overstimulated - yes, I'm in marketing and completely take part of the blame. I mean, seriously, I have five, count them 1-2-3-4-FIVE Twitter accounts I manage daily, three blogs, groups galore...sigh! Who has that much and who does it well without, oh client work and everything else involved in running a business? It's a beautiful blessing, but a curse for someone in my industry. We're expected to be so plugged in when all I really want to do is unplug. Ilena and I share the desire for something slower, more peaceful and not so overwhelming. She's going from music marketing to personal trainer and she will no doubt be amazing!

Moreover, it's summer in Chicago which means there are a million and one things going on at all times of the day and night. We don't really sleep here, but as I get older I care less about those things and more about getting rest! Have I mentioned I love to sleep? Can't function with out my hard eight...and a half. This weekend is a perfect example. There were so many things on my social calendar - all things I really would not have missed for the world, but I had NO time to do what needs to get done during a weekend. Instead, I came home Sunday night and crashed at 8:00p.m. I was exhausted! Yet, I had so much fun.

So now I'm really stuck with the feeling we all experience: days flying by, there just aren't enough hours in the day. We're on a go-go mission daily and we don't just stop to enjoy. A friend once said that he thought living in a city like Chicago would wear you down. Maybe it is, just a tad. Things move faster here. Days do, in essence, go faster. I can't tell you how many times I come into my home office at 7am only to look up and be amazed that it's already 3pm! The funny thing is that I'm single, no kids, no husband, no cooking major meals, and I still don't have the time. Go figure.

I also found out in the last few days that I'm not the only one I know doing some hardcore soul searching. It seems many of my friends are now wondering if they're truly happy and exploring their passions to be happy in career and life. That's very comforting. When you sit down to do something like write this blog, it sometimes feels like you're just hanging out there for the world to read, see and judge (let them, if they need to), so it's nice to know I'm not alone. Of course, the bonus is that the blogger world is pretty accepting and supportive. It's wonderful.

In fact, my gay boyfriend announced that he, myself and one of his friends are all going to move to Key West, open a business and star in a reality show - trust me, that bitch has NO problem whining and stirring up drama! It's a nice thought. I told him to call me when it's a reality - like business plan and moving arrangements made, not the show.

We all have times we want to just runaway. Maybe that's supposed to be the value of vacations - the one's you don't come home from exhausted in need of another vacation to recover. I'm lucky though. This time of year I rollerblade to the lakefront, park myself in my favorite spot, watch the sailboats and....get away from it all, at least for a few minutes. For now, that will have to be my escape, and I must say it's not a bad one.

Unfortunately, there's not enough time in the day to spend stay out there as long as I'd like. Isn't that always the story...

Thursday, June 24, 2010

Hamster on a Wheel


Do you have those mornings when you get up and don't want to go to work? I've been having those a lot lately.

I know that I'm good at what I do, but I just don't think I love it anymore. The marketing industry has changed so much with the Internet and social media. It's different in good ways and others bad. It's not the same as how it was when I fell in love with my career. I feel the entire face of my industry has changed and while some of it is fun, most of it isn't. Most of the time I feel like a hamster on a wheel.

Since I started my own business it's always been an ebb and flow - work comes and goes. Every morning I swing my legs out of bed and jump off a cliff. There are no guarantees. It's stressful. You have to pay extra for taxes and health insurance....don't even get me started. At the end of the day I pay more out than I have to live on. It's depressing. Then again, most people don't do what I've done as a single or without a trust fund or family to invest. This has been all me and I'm tired of fighting alone.

I've always enjoyed working for myself, managing my time and having more freedom - although I can work seven days a week. One can say I like being the boss. There is a certain amount of control there. That I can control my career rather than have it decided by a potential pink slip - that is the reason I went out on my own in the first place, I was tired of the pink slip. Mostly, I enjoy the management and decided a few weeks ago that, until I figure out my next steps in life, I have to continue what I'm doing and change the structure of my business. That means outsourcing, which means I'll make less, but at least I know someone who enjoys certain elements of this work will get it done with joy and excellence. I can't say I have either of those at the moment. One thing at a time....

Now, I want to do anything but work. I'd rather watch Oprah, movies on Lifetime, write. In fact, this blog is the one thing I can't wait to get up and do each day.

I think it's mostly the doubt, the not knowing which direction my life is going. I still have tremendous faith that I will be led in the right direction, but it's hard. I've always believed that if you're doing what you're meant to then it comes easy. Life comes easy. It's not easy right now. I feel overwhelmed by it all and that makes me want to escape, rollerblading and sitting lakeside every day, all day (suppose, to meet my physical health goals, this is a good thing).

I always wanted to join the ranks of those who run, but with terrible knees running is literally pounding the pavement, and my joints, to shreds. Rollerblading is awesome cardio and, in the city, a mode of transportation. The best part is that I can take a break, sit along the lake watching the sailboats, or lay on my back listening to the sound of waves and watching the clouds pass by. I want to enjoy my career as much as I enjoy this.

Diane* and I have yet to discuss the next tasks regarding my Top 10 Things That Make Me Happy list. She used this same approach to find her new path in life and her guidance is priceless to me. I'm hoping that it will help sort out the plethora of thoughts in my head, calm me and give me the strength to take one more risk. In the meantime, I have to let go of how I think everyone else around me will feel about the decisions I make for my life and make them for me.